Direct Marketing Policy
Last Updated: 11.06.2026
Introduction
This Direct Marketing Policy explains how [Business Name] uses personal information for marketing purposes and how individuals can control the marketing communications they receive from us.
We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Marketing Communications
We may use your personal information to send you marketing communications about:
- New products and services
- Special offers and promotions
- Discounts and exclusive deals
- Product updates
- Company news and announcements
Marketing communications may be sent by:
- SMS or text message
- Telephone (where permitted)
- Post
- Social media advertising and remarketing
Consent
Where required by law, we will obtain your consent before sending direct marketing communications.
Consent may be obtained when you:
- Subscribe to our newsletter
- Create an account
- Make a purchase
- Enter a competition or promotion
- Complete a contact or enquiry form
You are not required to provide consent as a condition of purchasing products or services.
Existing Customers
If you have purchased goods or services from us, we may send you marketing communications about similar products or services where permitted under applicable law.
You will always be provided with a clear opportunity to opt out of receiving such communications.
Your Marketing Choices
You can opt out of receiving marketing communications at any time by:
- Clicking the unsubscribe link in marketing emails
- Following the opt-out instructions included in SMS messages
- Contacting us directly using the details below
We will process opt-out requests promptly and in accordance with legal requirements.
Personal Information Used for Marketing
We may use the following information for marketing purposes:
- Name
- Email address
- Telephone number
- Purchase history
- Customer preferences
- Website browsing activity
- Marketing preferences
We will only use personal information where we have a lawful basis to do so.
Third-Party Marketing
We do not sell personal information to third parties.
Where we use third-party marketing platforms or service providers, they will only process personal information on our behalf and in accordance with applicable data protection laws.
Online Advertising
We may use cookies, pixels, and similar technologies to:
- Measure advertising effectiveness
- Show relevant advertisements
- Personalise marketing content
- Conduct remarketing campaigns
Further information can be found in our Privacy Policy and Cookie Policy.
Data Protection Rights
You have the right to:
- Withdraw consent at any time
- Object to direct marketing
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information where applicable
We will always respect your rights under applicable data protection laws.
Changes to This Policy
We may update this Direct Marketing Policy from time to time. Any changes will be published on this page with an updated revision date.